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  "brand": "PHS HAIRSCIENCE",
  "title": "Seniors: Free hair kit with scalp check",
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  "deal_type": "free_gift",
  "badge": "Free gift",
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  "start_date": "2026-01-01",
  "end_date": "2026-12-31",
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  "conditions": "New customers aged 55+; full scalp consultation required; one per person; Bedok Mall only; until 31 Dec 2026.",
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