For brands · Ad specs
What to send us for a sponsored placement
Email everything below to hello@spill.sg in one message, with the pictures attached. We check it against your offer page, send you a preview, and it goes live on your first day. Every paid placement is labelled “Sponsored” with your brand name.
Placements
| Placement | Where | Size |
|---|---|---|
| In-feed sponsored card | Home, category and search lists, between deal cards (phone and PC) | Same size as a deal card |
| Deal page card | On deal pages: middle, after the details (phone), bottom | Full width, 250 px tall on PC |
| Deal page side unit | PC only: right rail 300×600, wide screens left rail 160×600, sticky | Shown as a card inside the rail |
| Featured listing | Your deal on Spill gets a “Sponsored” label and fills the in-feed sponsored cards | Uses your deal's own picture |
| Newsletter featured spot | Weekly deals email, one sponsor per send | Your deal's picture, 600 px wide |
No pop-ups, full-screen or page-change ads, and no ads on the map or Saved pages.
What to send
- Advertiser name
- As shoppers know it, up to 40 characters. Shown next to “Sponsored”.
- Headline
- Up to 60 characters. Plain facts: what you get and the price (e.g. “1-for-1 Kaya Toast Set, weekdays 2pm to 5pm”).
- Description
- Optional, up to 140 characters.
- Button text
- Up to 20 characters, e.g. “See the deal”, “Book a table”. Not “Click here”.
- Landing page
- One https:// link to the offer itself, not your homepage. Leave out tracking tags: we add utm_source=spill&utm_medium=sponsored&utm_campaign=<your campaign> so you can see our visits in your own analytics.
- Main picture
- JPG, PNG or WebP, 1200×628 (1.91:1), 1080×1080 (1:1) or 1080×1350 (4:5). At least 600 px wide. Keep text on the picture short and readable on a phone; no fake buttons or play icons. We convert it to WebP under 300 KB and keep it on our own server.
- Picture description
- One sentence describing the picture for screen readers, up to 125 characters.
- Logo
- Optional. Square PNG or SVG, at least 256×256, on a plain or see-through background.
- Dates
- First and last day (Singapore time). Up to 92 days per booking; longer runs are renewed.
- Placements
- Which of the places above, and for featured or newsletter spots, the deal on Spill to promote.
- Offer terms
- Price, conditions and outlets, as on your own page. Anything the ad says must match the landing page.
- Proof for claims
- If the ad says “best”, “No. 1”, “cheapest” or a health result, the source that backs it up.
- Disclaimer
- Required for alcohol (“For 18 and above. Please drink responsibly.”) and banks, cards and insurance (your own T&Cs or SDIC line).
- Billing
- Company name, UEN, billing contact and purchase order number if you use one.
Reporting
You get a report with views and clicks per day and per placement, during the run and after it ends. A view counts when at least half the ad is on screen for one second (the IAB/MRC viewability standard). We use our own privacy-friendly analytics: no cookies and no personal data. Third-party tracking pixels are not accepted.
Rules
Ads must follow the Singapore Code of Advertising Practice (ASAS) and the Consumer Protection (Fair Trading) Act: the offer must be real, available on the dates booked, and the same as on your own page. We do not accept:
- Tobacco, vaping and e-cigarettes
- Gambling, betting and casinos
- Moneylenders and payday loans
- Crypto, forex and “guaranteed returns” investments
- Property launches
- Adult content, weapons, and anything illegal in Singapore
- Ads that look like our deal cards without the “Sponsored” label, pop-ups, auto-play sound, or ads that ask people to click
We may refuse or pause an ad that breaks these rules or gets complaints. Booking a placement never changes how we list or rank other deals, including yours.